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Workforce, HR & Growth Consultancy 

Connecting People. Building Sustainable Workforces.

RAP Affinity is a research-led consultancy and workforce solutions partner, supporting organisations to grow sustainably and build resilient, future-ready teams.  We work with care providers and organisations across multiple sectors, combining strategic insight with practical, operational support.

We provide research and consultancy services to care providers looking to enter markets or expand their portfolios. Our work includes market appraisals, feasibility studies, competitor analysis, mystery shopping and project management.

Alongside this, RAP Affinity delivers flexible, diverse and sustainable workforce, HR and recruitment solutions, designed to meet the evolving demands of modern organisations.

Why Choose RAP Affinity?

RAP Affinity are a dynamic team of HR specialists, strategists, consultants and operational experts from diverse disciplines, dedicated to delivering tailored workforce solutions across all sectors and industries. Our flexibility enables businesses to meet their objectives – we listen, we understand and we deliver.

Our HR expertise enables organisations to make confident, evidence-based decisions about growth and workforce planning. Alongside this, we support care providers with research and consultancy services that reduce risk when entering new markets or expanding portfolios.

Through detailed market appraisals, feasibility studies, competitor analysis, mystery shopping and project management, we provide clear, practical insight that helps businesses understand opportunity, anticipate challenge and plan for sustainable success.

"Our partnership with RAP Affinity reflects the essence of open and transparent collaboration. It's founded on mutual trust, clear communication, and shared objectives. Working together feels like a true partnership where transparency and openness are valued at every step."

Rebecca Cox - HR Director

UK Social Care Trainer teaching an internationally recruited candidate essential skills for a social care job in the UK. The training session highlights workforce development, professional care standards, and preparation for the UK healthcare sector

rECRUITMENT

At RAP Affinity, we partner with our clients to bring value and quality to their organisations.

cULTURE

RAP Affinity focuses on working with organisations that promote a culture of inclusivity.

dIVERSity

We want to help create enriched workplaces that are diverse and full of potential for people to learn from each other.

inclusivity

Inclusion is what creates better discussions and outcomes for all, and it must remain at the center of all that we do. Let’s unite and walk through this world together.

WHAT PEOPLE SAY ABOUT US

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Hatherleigh Nursing Home

"We have built a strong partnership with RAP Affinity, who have supported us with comprehensive, end-to-end onboarding strategies for our clinical team"

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Catherine House Care Home

"The exceptional approach RAP Affinity has delivered can only be described as outstanding. Their support has not only enhanced our operational processes but also introduced an innovative approach to our care model, driving greater quality and long-term value"

Image by Foto Sushi

Heanton Nursing Home

"Through strategic guidance, we adopted a sustainable recruitment approach that enhanced retention and strengthened our workforce. RAP Affinity's expertise was key in shaping a resilient, future-ready team"

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